Priceline is an Australian health and beauty retailer. The Priceline brand has two store types; a traditional Priceline and Priceline Pharmacy. It is owned by Australian Pharmaceutical Industries, which was acquired by Wesfarmers in 2022. Priceline’s Sister Club members enjoy exclusive perks and also earn points on purchases which convert to cash when they next shop. Sister Club has over 8 million members.

Before working with Choovie Group, Priceline had never included a movie offer in these campaigns. They were, however, well aware of the broad appeal of movies and had been actively seeking an offer that could seamlessly integrate into their platform, with the ability to earn points.

Voucher Manager provided the perfect solution. It provides a simple proposition that could be communicated to their members easily. It was also easily adapted to utilise Sister Club points in the transactions.