Lexus Encore Movies
Lexus is the luxury vehicle division of the Japanese automaker Toyota. The Lexus brand is marketed in over 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked among the ten largest Japanese global brands in market value. Lexus is headquartered in Nagoya, Japan. In Australia, Lexus sells around 10,000 luxury cars annually, and they operate a membership program for Lexus drivers called Lexus Encore.
After hearing rave reviews about the engagement impact of their movie program from their Australian cousins at My Toyota, Lexus Encore management got in touch about launching a movie program of their own.
Customers
25K
Product
MY BRAND MOVIES
Experience
VMAX | GOLD
With Choovie Group’s MyBrand Movies product, clients can select from any (or all) cinema experiences, e.g. Standard, VMAX, Gold Class. Developing a premium movie program focused on Gold, Lux and VMAX movie experiences made perfect sense. The platform was wrapped in a dark, luxurious colour scheme and features premium cinema experiences all over Australia at heavily discounted prices.
In addition to the always-on Lexus Encore Movies, Lexus takes advantage of our Movie Events service to run regular dealer-based Gold Class movie nights for their high-value customers. Dealers and their staff get time to schmooze the customers while we do all the hard work.