Plus Movies
Plus Rewards is the member benefits program for the News Corporation stable of media outlets in Australia. It includes newspapers such as The HeraldSun, The Australian and The Courier Mail.
There are over 300k members in the program enjoying a range of different benefits from special content, to retail discounts, and tickets to major sporting events.
Customers
300K
Product
MY BRAND MOVIES
Experience
STANDARD | PREMIUM
After running various competitions and prizes for movie tickets, Choovie Group's MyBrand Movies platform takes News Corp on a new journey, providing all-day, everyday movie ticket discounts for its members. The platform allows members to purchase Standard, Vmax, Lux, Gold Class, and Candy bar tickets to a suite of major and indie cinemas around the country. The 'Always On' nature of the offer and platform allows Plus Rewards members to receive ongoing value and the ability to access movies all year round.