Hawthorn FC
The Hawthorn Football Club, nicknamed the Hawks, is a professional Australian rules football club based in Mulgrave, Victoria, competes in the Australian Football League. The club was founded in 1902 in the inner-east suburb of Hawthorn, making it the youngest Victorian-based team in the AFL.
Hawthorn has one of the largest membership bases of all the AFL clubs, and they offer their members a range of non-football services. A major issue the club faces is keeping members engaged with the club during the AFL off-season.
Customers
80K
Product
VOUCHER MANAGER
Experience
STANDARD | GOLD
Movies provide the perfect antidote to the seasonal nature of AFL. Blockbuster movies are released throughout the year, and during summertime, when AFL is far from members’ minds, movies are at their peak.
Being a relatively small organisation, Hawthorn FC did not have the budget for a full-blown movie program like MyBrand Movies, but they were still keen to get into the movie business. Our Voucher Manager product was the sweet spot, cost-effective but still providing access to movie discounts of up to 40% on RRP.
Hawthorn FC members now think fondly about their footy club, even on Christmas break.
