KrisFlyer members can use their frequent flyer points on discounted products in the Kris+ platform, anything ranging from watches to travel. As a foundation element to their marketing push into Australia, they wanted to offer their Australian members discounted movie tickets. The movie platform's ability to deal with points redemption was key to their requirements. Also, their members are all over Australia, and they wanted to be seen to be supporting all cinemas, from large corporates to small independents.

Choovie Group’s Movie Rewards Platform can be tweaked so that customers can pay with points rather than dollars, and it includes the largest network of cinemas in Australia, spanning the width and breadth of the country and including both majors and independents. Therefore, it fitted perfectly with Krislfyers’ brief.

The bespoke Krisflyer movie program launches just in time for Christmas 2024.