Toyota Go Movies
Toyota Australia is an Australian subsidiary of the Japanese car manufacturer Toyota Motor Corporation. It markets Toyota products and manages motorsport, advertising and business operations for Toyota in Australia. As the market leader in Australia, Toyota sold more than 240,000 vehicles to Australians in 2024.
Product
MY BRAND MOVIES
Experience
STANDARD | GOLD
Toyota Go works with the Choovie Group on offers that provide happiness, reward customers for their loyalty to Toyota, and to develop and operate engaging promotional opportunities.
Our MyBrand Movies product was the ideal fit. A bespoke Toyota movie portal was developed and integrated within the Toyota Go portal and aims to provide a smooth, fully branded user journey, as did our Movie Messenger movie marketing and communications service. To top it off, we have been able to run digital, movie-based competitions and promotions, allowing Toyota to engage and reward customers.