Why Movie Rewards are the Ideal Christmas Gift to Customers

Written By Shane Thatcher

Before you know it, it will be that time of year again… the supermarkets will start playing Christmas tunes, families will get their houses ready for visiting relatives, and Santa Claus will begin appearing in shopping centres.

At the same time, consumers are looking for thoughtful gifts to give their loved ones; brands are looking for ways to show their customers that they value their ongoing business as we approach a New Year.


The holiday season is the perfect time of year for larger businesses like insurance companies, car companies and banks to surprise and delight their customers with tokens of gratitude that strengthen their emotional connection and reinforce the brand’s core values.

Of course, if you’re reading this article, you’re undoubtedly aware of the importance of rewarding customers over Christmas. Here’s why movie rewards are the ideal Christmas gift to customers.

1. People love going to the cinema over the holiday period

In an average year, the Christmas holidays account for approximately 25% of all annual box office sales.

Why? Well, for one, people generally have more time on their hands. Even couples or families who get out of town and head to more regional areas for a few days typically opt for the local independent cinema at least once during their stay.

Depending on where you live in the world, the outside temperature can be extremely hot or extremely cold at this time of year – either way, a couple of hours in the cinema is a welcome relief.

Or perhaps your in-laws are in town, and you’re eager to find activities that involve as little talking as possible… there are plenty of reasons why cinema attendance spikes over Christmas!

Whatever the reason, movie rewards make for the ideal gift to customers – something that they can (and mostly will) use.

Regardless of age, gender, families vs. single people and various other demographics, movie rewards are a broad and versatile Christmas gift to customers.

2. Lots of movies are released this time of year

The holidays are a busy time for film releases. From blockbuster action movies to animated family films, romantic comedies and Oscar-bait dramas, the cinemas have something new for everyone during the holidays.

By incorporating free or discounted movie tickets into your rewards campaign, you can ride the wave of movie promos and let the hype behind these exciting new film releases extend into your Christmas rewards for customers.

As an example, Choovie Group’s highly advanced movie rewards platform provides our clients with a “/movies” page to include on their website. This webpage is constantly updated with timely and engaging film content relating to the latest releases.

This is just one of the many ways Choovie Group delivers convenient and reliable localised movie reward solutions to brands big and small, Australia-wide and beyond.

3. Shopping activity peaks at this time of year – hence, more rewards to be earned

It goes without saying that the holidays are a busy time of year for retail, hospitality, travel and other sectors. We also tend to use more petrol to get around and engage in more activities that require adequate insurance, and typically, our utility bills creep up if more people are in the house.

Whatever industry your company operates in, chances are your customers are spending more this time of year, which means they’re earning more rewards.

Movie vouchers are an excellent way to reward customers over Christmas while managing your firm’s bottom line. For example, in the case of Choovie Group, clients can clearly track and monitor redemption rates, plus other key insights and analytics.

Give your customers a way to relax and unwind this Christmas with Choovie movie rewards.

At the end of the day, the Christmas break is just that… a break. It’s a time to blow off steam and recuperate from a busy year.

A night at the cinemas is something we all enjoy, and by gifting this experience to your valued customers, you treat them to a highly personalised memory that they’ll forever associate with your brand.

Thankfully, offering Christmas movie rewards has never been easier or more straightforward with Choovie Group. Our highly interactive movie platforms like MyBrand Movies and Movie Rewards give brands and loyalty programs access to the best value tickets across the widest range of cinemas with a market-leading user experience.

Make an appointment to learn more today.

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